Designing for Altitude:
Collaborative Solutions for Airline Operations
GE’s Industrial Internet is becoming one of the most talked about digital transformations of the Industrial world. Within their Aviation arm - best known for producing many of the commercial jet engines - a small team has begun looking for new opportunities to build software solutions to take advantage of the massive amounts of data coming from their aircrafts. Airlines struggle to adopt new technologies and scrape by for profit due to high operational costs and fluctuating fuel prices.
Phil Balagtas, Lead Designer & Researcher for GE Aviation Digital Solutions, will walk us through the challenges of working with airlines and seeking the right problem to solve for to deliver value and impact for customers and the business, designing products to evolve and scale, working with multidisciplinary teams and balancing roles for strategy and research, the gotchas and ahas of having to move quickly and think on your feet, and the overall challenges of evangelizing Design Thinking within a large corporation and amongst stakeholders unfamiliar with the process.
Phil has been a Visual & UX Designer since 2001 and has experience designing across a variety of devices and platforms within non-profit, retail, advertising, and enterprise software organizations. He is currently a Senior Designer & Researcher for Digital Solutions within Aviation at General Electric working with airlines to use big data to improve operational & fuel efficiency. An educator and futurist, he also organizes and leads design skill programs and is founder of SF/ATX Speculative Futures which focuses on cultural and social impact of design for the future.