Have a word with Hugo:  @hugomcpinto

Have a word with Hugo: @hugomcpinto

Augmenting and accelerating UX with cognitive technology

When technology is no longer a differentiator on its own, user experience becomes the discipline that brings it together with business outcome to create the experiences customers, employees and partners expect. In the current wave of augmented intelligence, machines are helping us enhance and scale all of these experiences and companies delivering them on the right channel, at the right time, with the right message. I will show some of the approaches and work we're doing in which UX becomes the common thread that brings all of these together.



Hugo has been working in the strategy, digital and innovation space for 15+ years. He is currently leading Innovation Services for IBM Interactive Experience clients around the world, and brings together Digital Strategy, User Experience and Technology to help large companies reinvent themselves, startups thrive and contribute to a global innovation thought leaders ecosystem."