How to put the customer at the heart of the business
Customer centricity is crucial to not become obsolete. Why is it so and how do you convince the C-level to put the customer at the heart of the business? The speech will also give you the checklist of the obstacles that need to be overcome in order to manage working outside in. But also some hands-on tools on how to transform the organisation and make the change truly happen.
Daniel Ewerman is an industrial designer who started designing customer experiences and now calls himself a writer, service developer, entrepreneur and passionate advocate for customer centricity. His inspiring and practically applicable insights into how organizations can achieve success by becoming customer and employee centric have made him a popular keynote speaker and moderator. He is also putting his 18 years of experience to further good use by coaching management teams on the customer experience, transforming organizations and the support that organizations need when tackling the challenge of implementing a service design approach in the organization. A year ago Daniel wrote a book, Customer Experience - why some organizations succeed and others do not, which has been winning wide acclaim.